Russell Europe’s Pure Organic Line Supports Global Sustainability Goal

Consumers in Europe are demanding more sustainable products. Russell Europe’s Pure Organic line of products provides the European consumer with the highest quality, certified organic product line available in Europe. According to Thomas Wenzel, VP Design for Europe, “We want to support our global sustainability goals and at the same time make the world a better place by offering eco-friendly, long lasting and fair produced clothing.” Our Pure Organic line has many certifications including the Global Organic Textiles Standard (GOTS) seal of approval. The Global Organic Textile Standard is recognized as the world’s leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

The Russell brand is certified by and fulfills all legal obligations of the Global Organic Textile Standard. The Pure Organic line also has other important certifications including WRAP, OEKO-Tex and Amfori certifications. Business customers and consumers want certification that products are what they say they are especially if they claim to be organic. With these certifications, the Russell Pure Organic line provides the peace of mind the consumer demands. The product line is available in various fleece and T-shirt silhouettes.